Baloon Culture Meets the Foshan Open
2017-09-19 12:22:45

 Baloon Culture Meets the Foshan Open

It’s palpitating to have a beautiful meet. At the very moment when Baloon Culture, a company in pursuit of “Perfecting Life with Culture”, is introduced into the 2017 Foshan Open and become the official wine of the tournament, a delightful feast for both eyes and mind commences lurking to surprise us.

Without vintage wines, an international tournament might, to a certain extent, be imperfect with regrets. As an annual sports event in South China, the Foshan Open has viewed wine as an inseparable element of the tournament. It is the mellow savour and lingering flavour of wines that enrich the carnival atmosphere of the golf competition. This year, Baloon Culture is dedicated to sponsoring the Foshan Open with grand-cru wines, enhancing the brilliance and splendor of the world-renowned tournament.

In Chinese, the brand of “Baloon” is the implication of “billions of beauty, and flourish of art”. With a concept of “perfecting life with art”, Baloon is a culture company and modern art promoter. It is devoted to helping companies and individuals find art and appreciate art, therefore it integrates intriguing elements of daily life into the Foshsan Open. It is observed that the art appreciation has become a growing trendy, and wine tasting a booming cultural activity. With a combination of art and wine, Baloon Culture feels confident to impress us with wonderful experiences. It launches art appreciation and wine tasting activities in art venues every month, creating an occasion where guests can enjoy works of art while savoring vintage wines selected by French Sommeliers. If they are curious to gain further understanding, on-site professionals and experts arranged by Baloon would be ready to give detailed explanations.

Since 2016, Baloon has set up a wine boutique that is subsidiary to the Baloon Wine Sub-department so as to better address the need of market. Baloon boasts a senior consultant group with sommeliers who hold Master of Wine resident in France and sommeliers who possess WSET 4 resident in China. Selected by the experienced consultants, Baloon wines anticipates satisfying clients with outstanding quality and extra surprise. Baloon wines are classified as grand-cru wines, boutique wines, and quota wines, with a proportion of 1:8:1. It has forged partnership with some world-famous châteaux, including Château Behere Courtin, Château Lagrave Paran, Château Chantelune, Château Moulin de la Rose, and Château Mont Perar etc.

Mr. Yang Jianheng, person in charge of Baloon Culture has explained to us their attempt to support the Foshan Open as he indicated that “Foshan Open has been gaining increasing attention over the years. Many of our clients have enjoyed the tournament on site and shared the highlights with us. Not to mention that this year’s tournament theme “Love Life, Love Golf” is perfectly in line with our concept. We therefore, are determined to be part of it, in hopes of transmitting the Baloon culture to more people through this golf event. During the course of sharing mellow wines from France, we also await a wider acceptance of our concept: to perfect life with art. Thanks to the annual sports event in South China, we have a great opportunity to salute artistic life”.