Shiwan Wine Group Sponsors Foshan Open
2017-08-28 17:14:22

Shiwan Wine Group Sponsors Foshan Open

Teresa Teng, diva of popular songs, sang in Good Wine with Coffee:" I want good wine with coffee, a glass after another." The intriguing mouthfeel lingers on the taste buds due to the terrific encounter between wine and coffee. 

A glass of wine after another, the fragrance of partnership lasts forever.

Just like the story between wine and coffee in the song, Guangdong Shiwan Wine Group headquartered in Foshan, has cooperated with Foshan Open for four years since 2014, serving as the Chinese spirits sponsor for Foshan Open. Year after year, the intimate and much-told partnership between Guangdong Shiwan Wine Group and Foshan Open continues and moves towards a brighter future. 

Guangdong Shiwan Wine Group Co., Ltd.

Guangdong Shiwan Wine Group Co., Ltd. is a professional liquor group in Guangdong province. Headquartered in Zhuzi Street, Shiwan Town, Chancheng District, which is No. 106 Taiping Street nowadays, its predecessor, “Chen Taiji Winery” was founded in 1830, the 10th year of Emperor Daoguang’s reign in Qing Dynasty. With over 180 years' history, the Group, famous for its pure grain spirits all over the world, is truly a Chinese time-honored brand in Guangdong province that still conducts production at the original site.It has passed the ISO9001 Certification and the HACCP Certification. Moreover, it is a drafting unit of national standards for the soy-flavour Chinese spirits and the secretarial unit of the subcommittee for the soy-flavor spirits of National Technical Committee on Chinese Spirits. The Group is also one of the “Top 100 Chinese Spirits Manufacturers” and a spirits manufacturer of “National AAA Credit Rating”. In 2017, Guangdong Shiwan Wine Group, representing Cantonese spirits, was selected as the top 500 enterprises in Guangdong and top 100 in Guangdong manufacturing industry.

The group has four core brands: Shiwan—a rand is among the Top 50 Chinese spirits with the estimated market value of 5.599 billion yuan; Chen Taiji—a brand which has been used since 1830, got re-registered with the approval of Central Government in 1951; Chunhua Brand—a famous Cantonese trademark; Paddy Sparrow—a time-honored Cantonese Brand.

The leading product, Shiwan Yubingshao, with titles of “National Spirits of High Quality” and “the Representative Product of Chinese Spirits(soy-flavor)”, was approved to be a Geographical Indication Product, which is the representative of local Cantonese spirits with three national honors.

Foshan Open

During the past three Foshan Opens, Guangdong Shiwan Wine Group annually launched a souvenir liquor product for the tournament correspondingly, which became one of the most expected souvenirs of Foshan Open. Various souvenirs also demonstrate the importance of Foshan Open as an annual sports event in South China. 

Shiwan Wine Group & Foshan Open

As a large-scale Chinese spirits and health liquor enterprise in Guangdong Province, the Group will focus on the production of the Lingnan traditional soy-flavor spirits, the elegant-type spirits and the health wines with plants like amomum villosum and other animals as the ingredients. The Group will strive to push forward the development of local Cantonese spirits into national market and usher this representative brand of Lingnan culture all over the world. This purpose agrees with the positioning of Foshan Open. Foshan Open has taken efforts to introduce two world-renowned systems—European Challenge Tour and China Tour into China while ushered local Cantonese brands into the world and spread Foshan and Cantonese culture. As the representative brand of Lingnan liquor culture, Guangdong Shiwan Wine Group strives to boost the development of itself and the rich Lingnan culture by adopting novel measures like launching golf souvenir spirits.

The person in charge of Shiwan Wine Group said: " The brand spirit of Guangdong Shiwan Wine Group is “wonderful wine for a wonderful life”. I believe the products of our group will stimulate the golfers to fight for better results. Just as what the theme of the tournament “Love Life, Love Golf” conveys, the intimate partnership between Guangdong Shiwan Wine Group and Foshan Open will encourage people to experience Foshan culture and Lingnan culture as well as try the intriguing taste and flavor of Shiwan Chinese spirits.”