Since the inauguration of the first Foshan Open in 2013, this international tournament, deriving from the Guangdong - Hong Kong - Macau Greater Bay Area, has shortly gained worldwide recognition for its novelty, vitality and uniqueness, and has grown into a top annual sporting event in South China. Many an excellent player from home and abroad have scheduled the Foshan Open as a “must-challenge” golf tournament; and on the other, renowned brands have shown particular interest in this stage, forging partnership with the Foshan Open in hopes of booming with the tournament and expanding the brand influence. HELIX, a noted American brand of golf bags, has newly announced cooperation with the 2017 Foshan Open - European Challenge Tour and China Tour. Together with other sponsors, HELIX is devoted to perfecting the event.

Exquisite in detail, Helix is mainly engaged in the development and distribution of golf products, which are internationally acclaimed for stern standard of design and material selection. Particularly, its leather series have earned the reputation as “leather prince”. The telescopic lifting series that HELIX launched in 2012 has won the national PCT patent, emerging as an innovative golf bag series that has ushered in a new epoch for the market. Bags of this series are applicable for both average golfing and golf travel. And the bag covers can be alternated between the hard and the soft, which is more favourable for maintaining shafts. In recent years, HELIX has stepped up efforts to research and expand the Chinese market, gaining recognition for its golf bags, especially the high-end leather series and the PCT patent series. 

Having breaking into the Chinese market in 2012, HELIX has taken initiative in establishing cooperation with significant golf tournaments in China, including the alliance with the Foshan Open this year. Person in charge of HELIX comments on this partnership that “HELIX is gaining wider attention and popularity since the entry into China. We are devoted to providing the best maintenance for golf lovers, in hopes that they would fall in love with the game of golf, and the enjoyable lifestyle with golf. This concept is parallel with the theme of the Foshan Open: Love Life, Love Golf. HELIX is delighted to cooperate with the Foshan Open and become the only official golf bag of the tournament. The Foshan Open is a spectacular stage to demonstrate exquisite and stylish HELIX products. With tens of thousands of players and golf lovers flocking to the event, HELIX will get into a wider range of customers and present the world an appealing lifestyle”.