Chow Tai Fook: Impressive Leap at the Foshan Open
2017-09-27 15:16:16
Once upon a time, on the Yellow River of China is a waterfall called the Dragon Gate. It is said that if a certain carp could climb the cataract it will transform into a decent dragon that can bring rains to the arid land. For carps, the Yellow River is their hopeful stage, and the waterfall, a ladder of transformation and promotion. Similarly, players who participate in the Foshan Open - European Challenge Tour and China Tour, the annual sporting event in Southern China, will try every means to leap over all barriers and scale the heights of world arena.
As an influential stop of the European Challenge Tour, the Foshan Open actively shoulders the mission of seeking golf talents and bringing them to a broader stage. For players, the Foshan Open acts like a booster in their crucial stage of career development that would take them to the Dragon Gate of golf. In the past few years, the Foshan Open has achieved huge success, through which many a promising golf talents have assured themselves a place in international tournaments and gained worldwide recognition. Chinese golfers cherish this tournament as a rehearsal for the Olympic Games, and the Organizing Committee also gives great encouragement to them by setting the “Best Chinese Player” Award. As a prominent jewellery brand, Chow Tai Fook has sponsored the Foshan Open for 5 consecutive years.
An Introduction to Chow Tai Fook
Founded in 1929, the iconic brand "Chow Tai Fook" of the Group has been widely recognised for its trustworthiness and authenticity, and renowned for product design, quality and value. The legacy of the Group and its iconic brand is rooted in innovation, craftsmanship and heritage.
The Group also encompasses other jewellery brands including Hearts On Fire, Monologue and SOINLOVE. The Group's commitment to sustainability is anchored in its "Smart+" initiatives which have been in place to promote innovation surrounding its business, people and culture. Another asset underpinning its sustainability is a sophisticated vertically integrated business model which supports the Group in fostering excellence and extending opportunities along the entire value chain. With an extensive retail network of over 2,400 POS in more than 500 cities worldwide, and a fast-growing e-commerce business, the Group is capable of implementing effective online-to-offline ("O2O") strategies and achieving omni-channel retailing.
In 2014, the World Brand Lab announced a watch report on “China's Top 500 most valuable brands”, according to which Chow Tai Fook ranks the 43rd. As the brand is worth as much as RMB 45.836 billion, Chow Tai Fook is crowned again with the most valuable jewellery brand. With broad vision, Chow Tai Fook declared cooperation with the Foshan Open immediately this golf event of full potential was forged into shape. Through an ingenious combination of the game of golf with luxurious jewellery, especially the presentation of “Best Chinese Player”, Chow Tai Fook has impressed golf players and lovers with excellent products and unforgettable experiences.
Over the past five years, Chow Tai Fook has been a faithful partner of the Foshan Open, achieving great fame for the “Best Chinese Player” award. “Auspicious Jade Pendant” and “Blazing Fire Gold Horse”, masterpieces crystallized with the artisan spirit, were conferred on celebrated Chinese players i.e. Cao Yi, Zhang Huiling and Chen Zihao. This year will be no exception: “Leaping over the Dragon Gate”, a piece of gold jewellery worth RMB 150,000, will be awarded to the “Best Chinese Player”. This distinctive prize, perfectly in line with the essence of the Foshan Open, is an eloquent proof of the exquisite workmanship of Chow Tai Fook and the dedication to the pursuit of beauty.
“Blazing Fire Gold Horse”, the Prize from Chow Tai Fook to Cao Yi, the Best Chinese Player of the 2014 Foshan Open
“Auspicious Jade Pendant”, Prize from Chow Tai Fook to Zhang Huiling, the Best Chinese Player of the 2015 Foshan Open
“Nine Fish Brings Great Fortune” from Chow Tai Fook, awarded to Chen Zihao, the Best Chinese Player of the 2016 Foshan Open
“Leaping over the Dragon Gate”, Prize from Chow Tai Fook that will be given to the Best Chinese Player at 2017 Foshan Open
“Leaping over the Dragon Gate” is an metaphor of career success or ascending social status, and an implication of the bravery to overcome all obstacles. A robust carp, sailing against the torrential current to surmount the Dragon Gate, is commended for the optimism towards life, the courage of dauntlessly forging ahead, and the desire for progress and success. For Chinese players of the 2017 Foshan Open, it will certainly be a remarkable experience to emerge as a standout of all other Chinese contenders and therefore, win the delicate prize of Leaping over the Dragon Gate, while, notably, accomplishing a great leap forward in the professional journey.
Predictably, in days to come, a flux of outstanding golf players, both from home and abroad, is expected to come out and thrive as international sports stars thanks to the stage of the Foshan Open. Their success, in turn, draws wider attention to the Foshan Open and Chow Tai Fook in the world range, attracting more people to the event and the game of golf.
