Allianz Group Partners with Foshan Open, Enjoy the Joy of Golf to the Most
2017-09-27 13:44:58

Since the first Foshan Open in 2013, the Organizing Committee has operated the tournament with elaboration and presented a terrific tournament every year. Due to five-year development, Foshan Open has evolved into a top annual sports event in South China, which has attracted not only the participation of brilliant golfers from home and abroad but also the support from many domestic and foreign brands. This process has enabled the tournament to expand into a more spectacular golf event. 

Allianz Group, with a history of 127 years, has started to sponsor Foshan Open since 2016 and gained great attention from people. In 2017, the world-renowned insurance and asset manager, partners with Foshan Open for a second time in order to bring out the attractiveness of golf. 

As one of the largest insurance and asset management groups in the world, Allianz offers a wide range of services for more than half of the Fortune Global 500 companies, as well as over 85 million individual clients. According to 2017 Second Global Brands ranking, Allianz championed the worldwide insurance brands. To meet the increasing need brought by consumption upgrade in China, Allianz provides the travel insurance and aid service for outbound tourists. Besides, different automobile insurances, health insurance, and commercial property insurance have been available in first-tier cities like Beijing, Shanghai, Guangzhou and Shenzhen.

Allianz has always been a faithful supporter of the golf undertaking. It has forged a globally exclusive partnership with St. Andrews, a renowned golf course in Scotland, contributing to the sustainable development of this historic home of golf. Since 2013, Allianz has organized the “Allianz Golf Master Camp”, providing an opportunity for golf lovers to capture the charm of the St. Andrews course and learn golfing after golf masters.

During 2016 Foshan Open, Allianz Group impressed spectators by bringing the authentic golf culture form Scotland, the cradle of golf. Person in charge of Allianz Group mentioned: “With the growth of China's comprehensive national strength, the physical wealth of residents has continued to increase. For example, more and more Chinese families possess their own houses and private cars. People pay more and more attention to sports and fitness. Golf, representing healthiness, positiveness and integrity, obtains their recognition. Following the trend, Allianz Group has begun to sponsor domestic golf tournament from 2015. Foshan Open, as an important international golf tournament in South China, has gained the recognition from the world as a grand golf event and international business platform. In 2016, Allianz Group partnered with Foshan Open for the first time, demonstrating and promoting itself through Foshan Open, which exposed itself to many spectators during Foshan Open. In 2017, the Organizing Committee launched the tournament theme of ‘Love Life, Love Golf’, which highly matches with the brand image of Allianz Group. Thus, we expect to combine our shared values with Foshan Open on the basis of prior close partnership to present a terrific golf tournament to our customers and expand our group’s influence.”