Carabao in Alliance with 2017 Foshan Open to Bring out the attractiveness of sports with energy
2017-08-03 10:54:58

Bring out the attractiveness of sports with energy.

Recently, Carabao, the famous energy drink brand from Thailand, announced the cooperation with 2017 Foshan Open - European Challenge Tour and China Tour. 

During the 2017 Foshan Open, Carabao will work with Foshan Golf Club to bring golf lovers perfect competition experience. From 2017 onwards, there will be a brand new section in the tournament, Carabao Iron Golf Challenge, which is a Par-3 Hole Challenge. Carabao will  award the champion with the title of "Carabao Iron King" and $ 20,000.

Carabao fully supports the Foshan Open - annual sports event in South China with its unique ingredients, rich nutrients, world-class manufacturing techniques, green and healthy products, and safety commitments, which makes itself develop into a new kingdom of energy drink around the world and helps to bring out the attractiveness of sports with energy.

Carabao was founded by Aed Carabao, a famous Thai folk singer, and Sathien Setthasit, an entrepreneur, in 2002. In 1976, Aed Carabao became famous for his touching song, Life Song. His energetic voice deeply touched all the people in the country who had striven to pursue a better life, which explained why he was celebrated as "the Voice of Thailand". 

Carabao was named after the founder Aed Carabao, who also designed the brand identity formed by buffalo skull, red pigeon, sun and star mountain, representing strength, freedom, enthusiasm and perseverance respectively. It symbolizes that each person has strong physical and spiritual strength. 

Carabao, an energy drink without artificial caffeine, uses guarana, a natural extract, as the main effective ingredient to meet consumers’ demands for refreshing and fast adding physical energy.

Once launched, Carabao quickly won the trust of consumers, gaining success in Southeast Asian and South Asian market and breaking into European and American markets. 

In 2014, Carabao Group became a listed company in Thailand. In November 2015, Carabao provided energy drink for Chelsea club, a 110-year-old Premier League champion. In 2017, it showed up at the England Football League Finals.

Carabao & Foshan Open

In 2017, Thailand’s Carabao Group and its Chinese investors jointly invested 1 billion US dollars to set up Carabao China. Cooperating with Foshan Open is Carabao’s latest move in China. 

When talking about the reason for cooperating with Foshan Open, Mr. Huang Qinjian, President of Carabao China Ltd., said, "over the past four years, I have come to Foshan Golf Club during the event, participating in and watching the Foshan Open. I was very honored to be invited as a guest to participate in Foshan Open Pro-Am Tournament. I noticed that Foshan Open has been changing and growing every year, which has become an annual sports event in South China. Every Foshan Open attracted tens of thousands of audiences. As one of the most important functional beverage brands in the world, Carabao is proud to be able to cooperate with Foshan Open on the occasion of entering into China. With the help of this international platform, Carabao introduces its products to consumers at home and abroad. As the theme of this tournament, "Love Life, Love Golf" mentions, I believe that golf enthusiasts will pay as much attention to Carabao as to Foshan Open, after which they may fall in love with this brand, enabling Carabao’s energy to bring out the attractiveness of sports.

As Foshan Open is held continuously, the first international golf tournament named after a city in China earned more recognition form many domestic and foreign brands, which becomes one of the best stage for these famous brands to demonstrate their images and products. The in-depth cooperation between Carabao and Foshan Open is one of the successful examples.